{"id":12581,"date":"2025-10-09T10:16:52","date_gmt":"2025-10-09T08:16:52","guid":{"rendered":"https:\/\/www.esosport.it\/esosport-pioneers-of-environmental-sustainability-in-sports-since-2009\/"},"modified":"2026-03-06T13:09:01","modified_gmt":"2026-03-06T12:09:01","slug":"esosport-pioneers-of-environmental-sustainability-in-sports-since-2009","status":"publish","type":"post","link":"https:\/\/www.esosport.it\/en\/esosport-pioneers-of-environmental-sustainability-in-sports-since-2009\/","title":{"rendered":"esosport: pioneers of environmental sustainability in sports since 2009"},"content":{"rendered":"<p>Passion for sports, expertise in the waste sector, and environmental protection are the<br \/>\npillars of the esosport project, a brand of ESO RECYCLING, which since 2009 has been operating throughout<br \/>\nItaly for the collection and recycling of end-of-life sports materials: sports shoes, bicycle<br \/>\ntires and inner tubes, helmets, tennis and padel balls.<\/p>\n<p>What might seem like waste destined for landfill finds new life in a<br \/>\ndifferent form with esosport, thanks to processing at the <strong>ESO RECYCLING &#8220;Amato Cannara&#8221; facility<\/strong> in<br \/>\nTolentino in the Marche region, specialized in treating sports waste, waste from the fashion<br \/>\nand workwear industries, and PPE (personal protective equipment) collected through ESO&#8217;s back<br \/>\nto work project.<\/p>\n<p>At the ESO RECYCLING facility, new secondary raw materials are created in the form of colored<br \/>\ngranules, giving life to new projects and initiatives focused on environmental sustainability through the<br \/>\ncreation of sports and playground surfaces, tiles, and sports products.<br \/>\nThe esosport project, with a network of over 300 collection points distributed throughout Italy, was born from<br \/>\nan idea by <strong>Nicolas Meletiou, managing director of ESO<\/strong> and passionate athlete, who has always<br \/>\nmaintained that the environment is a resource to be preserved and that waste can be transformed from scrap to<br \/>\nresource, minimizing its impact through the search for new ways for its<br \/>\nregeneration.<\/p>\n<p>&#8220;The esosport project was born from a phone call with two friends, Nicolas Meletiou recalls. It was<br \/>\n2009. We&#8217;re all passionate runners and I&#8217;ve been working in waste management since 1997. They asked me: is there a way<br \/>\nto avoid throwing shoes in the general waste?<\/p>\n<p>Back then, people didn&#8217;t talk about <strong>circular economy<\/strong> the way they do today, but for me the path was clear:<br \/>\ntransform waste and put resources back into circulation.<\/p>\n<p>Many years have passed since then and, looking back, it seems incredible how much we&#8217;ve<br \/>\nmanaged to achieve together. Today, thanks to those who believed in our project and supported us to<br \/>\nhelp it grow, <strong>playgrounds, athletic tracks, and sports surfaces<\/strong> are a wonderful Italian<br \/>\nreality.&#8221;<\/p>\n<p>Starting from the conviction that it&#8217;s possible to reduce waste accumulation in landfills, the collection and<br \/>\nregeneration of end-of-life sports materials opens <strong>new paths for the creation of<\/strong><br \/>\n<strong>projects that involve the transformation of materials and their reuse<\/strong>, often with a<br \/>\nreturn to the community and territory from which they were collected.<\/p>\n<p>The initiative &#8220;<strong>Betty&#8217;s Garden<\/strong>&#8220;, dedicated to Elisabetta Salvioni Meletiou, together with the &#8220;Pheidippides<br \/>\nTrack&#8221;, are the finest examples of sports waste transformation becoming surfaces<br \/>\nfor playgrounds and athletic tracks.<\/p>\n<p><strong>www.esosport.it &#8211; www.esorecycling.it<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Passion for sports, expertise in the waste sector, &hellip;<\/p>\n","protected":false},"author":14,"featured_media":9289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[319],"tags":[],"class_list":["post-12581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/posts\/12581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/comments?post=12581"}],"version-history":[{"count":1,"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/posts\/12581\/revisions"}],"predecessor-version":[{"id":13996,"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/posts\/12581\/revisions\/13996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/media\/9289"}],"wp:attachment":[{"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/media?parent=12581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/categories?post=12581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/tags?post=12581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}