{"id":12602,"date":"2025-10-09T09:45:51","date_gmt":"2025-10-09T07:45:51","guid":{"rendered":"https:\/\/www.esosport.it\/comunicati-stampa\/esosport-pioneers-of-environmental-sustainability-in-sports-since-2009\/"},"modified":"2025-10-09T09:45:51","modified_gmt":"2025-10-09T07:45:51","slug":"esosport-pioneers-of-environmental-sustainability-in-sports-since-2009","status":"publish","type":"comunicato_stampa","link":"https:\/\/www.esosport.it\/en\/comunicati-stampa\/esosport-pioneers-of-environmental-sustainability-in-sports-since-2009\/","title":{"rendered":"esosport: pioneers of environmental sustainability in sports since 2009"},"content":{"rendered":"<p>Passion for sports, expertise in the waste sector, and environmental protection are the<br \/>\npillars of the esosport project, a brand of ESO RECYCLING, which since 2009 has been present throughout<br \/>\nItaly for the collection and recycling of end-of-life sports materials: sports shoes, bicycle<br \/>\ntires and inner tubes, helmets, tennis and padel balls.<\/p>\n<p>What might seem like waste destined for landfill finds new life in a<br \/>\ndifferent form with esosport, thanks to processing at the <strong>ESO RECYCLING &#8220;Amato Cannara&#8221; facility<\/strong>, in<br \/>\nTolentino in the Marche region, specialized in treating sports waste, waste from the fashion<br \/>\nand workwear industries with PPE (personal protective equipment) collected through ESO&#8217;s back<br \/>\nto work project.<\/p>\n<p>At the ESO RECYCLING facility, new secondary raw materials are created in the form of colored<br \/>\ngranules, which give life to new projects and initiatives promoting environmental sustainability through the<br \/>\ncreation of sports and playground surfaces, tiles, and sports products.<br \/>\nThe esosport project, with a network of over 300 collection points distributed throughout Italy, was born from<br \/>\nan idea by <strong>Nicolas Meletiou, managing director of ESO<\/strong> and passionate athlete, who has always<br \/>\nbelieved that the environment is a resource to be preserved and that waste can be transformed from scrap to<br \/>\nresource, minimizing its impact through the search for new ways for its<br \/>\nregeneration.<\/p>\n<p>&#8220;The esosport project started with a phone call with two friends, Nicolas Meletiou recalls. It was<br \/>\n2009. We&#8217;re all passionate runners and I&#8217;ve been working in waste management since 1997. They asked me: is there a way<br \/>\nto avoid throwing shoes in the general waste?   <\/p>\n<p>Back then, people didn&#8217;t talk about <strong>circular economy<\/strong> the way they do today, but for me the path was clear:<br \/>\ntransform waste and put resources back into circulation.<\/p>\n<p>Many years have passed since then and, looking back, it seems incredible how much we&#8217;ve<br \/>\nmanaged to accomplish together. Today, thanks to those who believed in our project and supported us to<br \/>\nhelp it grow, <strong>playgrounds, athletic tracks, and sports surfaces<\/strong> are a wonderful Italian<br \/>\nreality.&#8221; <\/p>\n<p>Starting from the belief that it&#8217;s possible to reduce waste accumulation in landfills, the collection and<br \/>\nregeneration of end-of-life sports materials opens <strong>new paths for the creation of<\/strong><br \/>\n<strong>projects that involve the transformation of materials and their reuse<\/strong>, often also with a<br \/>\nreturn to the community and territory from which they were collected.<\/p>\n<p>The initiative &#8220;<strong>Il Giardino di Betty<\/strong>,&#8221; dedicated to Elisabetta Salvioni Meletiou, together with the &#8220;Pista di<br \/>\nFilippide,&#8221; are the finest examples of the transformation of sports waste into surfaces<br \/>\nfor playgrounds and athletic tracks.<\/p>\n<p><strong>www.esosport.it &#8211; www.esorecycling.it<\/strong><\/p>\n","protected":false},"featured_media":9289,"template":"","class_list":["post-12602","comunicato_stampa","type-comunicato_stampa","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/press-review\/12602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/press-review"}],"about":[{"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/types\/comunicato_stampa"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/media\/9289"}],"wp:attachment":[{"href":"https:\/\/www.esosport.it\/en\/wp-json\/wp\/v2\/media?parent=12602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}