The strategic partnership between esosport and Vittoria Re-cycling represents a concrete example of how technological innovation can meet environmental sustainability, creating value for the entire Italian cycling ecosystem.

Since 2009, esosport has been involved in the recovery and recycling of sports materials, and the collaboration with Vittoria—a leading and innovative company in the bicycle tire sector—marks a fundamental step in our commitment to making the circular economy an increasingly concrete reality.

Vittoria Re-Cycling was born from the shared desire to address a significant environmental challenge: every year in Italy, around 2 million bicycle tires and 2 million inner tubes end up in unsorted waste collection, for a total of about 1,000 tons of materials destined for landfills and incinerators.

As the logistics and environmental partner specialized in managing the recovery cycle of Vittoria materials, esosport oversees the entire recovery and transformation process:

• Extensive collection network through Vittoria Re-Cycling partner stores throughout Italy

• Free collection service with professional logistics for retailers

• Innovative recycling at the ESO RECYCLING plant in Tolentino (MC), where a cutting-edge facility transforms tires and inner tubes into secondary raw material granules

• A new life for the materials, which are turned into shock-absorbing flooring for playgrounds and surfaces for athletics tracks

The project has received the patronage of the Italian Cycling Federation and, in less than two months since its launch, has already seen the participation of numerous stores—an indication of the growing awareness of sustainability within the cycling sector.

The partnership with Vittoria demonstrates how esosport is able to develop tailor-made solutions for leading brands, creating circular economy programs that:

• Eliminate costs for commercial partners (Vittoria covers the costs of collection and disposal for the first three interventions per year, thus providing concrete economic support to participating retailers)

• Ensure regulatory compliance regarding waste disposal

• Raise consumer awareness about the importance of sustainability

• Create environmental value by transforming waste into new resources

The core of the partnership lies in our ability to process technical materials such as bicycle tires and inner tubes, transforming them into certified, high-quality granules.

This transparent and controlled recovery and transformation process represents a concrete circular economy project, combining environmental awareness with a shared commitment to reducing the impact of waste in the cycling sector.

The partnership with Vittoria confirms esosport as the ideal strategic partner for companies that want to integrate the circular economy into their business model, creating shared value for the environment, the market, and the community.