Esosport Run is the first project in Italy and Europe dedicated to the collection and recycling of worn-out sports shoes, aimed at municipalities, sports retailers, and companies.

Once the service is activated, the client receives the ESObox, a container specifically designed for collecting sports waste, which is placed in agreed locations throughout the area.

Here, users can dispose of their end-of-life sports shoes.
Flip-flops too? Yes, of course!
The important thing is that they have a rubber sole, which is the material involved in the recycling process.

The collected shoes are sent for regeneration to the ESO RECYCLING plant in Tolentino, where Shoeberth—an innovative machine capable of separating the sole from the upper—transforms the material into secondary raw material.