esosport run is the first project in Italy and in Europe dedicated to the collection and recycling of end-of-life sports shoes, aimed at municipalities, sportswear stores and companies.

Once the service is activated, the customer receives the ESObox, the dedicated container for collecting sports-related waste, which is then placed in the agreed locations throughout the area.

Here, users can drop off their end-of-life sports shoes.
Flip-flops too? Yes, absolutely!
The only requirement is that they have a rubber sole, the material targeted by the recycling process.

The collected shoes are sent to the ESO RECYCLING plant in Tolentino, where Shoeberth, an innovative machine capable of separating the sole from the upper, transforms the recovered material into secondary raw material.